We launched the Hong Kong/Greater China online store for Rupert Sanderson, the iconic shoe designer whose designs have graced the feet of tastemakers the world over — including Gwyneth Paltrow, Michelle Yeoh, and Johnnie To.

We built a customized content management and e-commerce system using MODX CMS that allows Rupert Sanderson to sell online, manage inventory; add/edit press items; and maintain control over all other content on the site. The online store offers a detailed viewing experience, with multiple views and zooms that enable a visitor to see the beautiful details in each shoe. Fans are encouraged to connect and share through social media integrations featured throughout the site.

On the technical side, the website is currently bilingual but has been built so that additional languages can be added. With e-commerce functionality targeting customers in both Hong Kong and China, visitors can view prices in three currencies, checkout using multiple localized payment gateways, and add items to a wishlist.

case study

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