Butter Life | 3 min read

Hong Kong's SME Export Marketing Fund

The SME Export Marketing Fund allows Startups and SME's to access government funding
Blog banner marketing funding for Hong Kong SMEs
Digital Butter
By Digital Butter
October 27, 2020

The SME export marketing fund administered by the Trade and Industry Department of Hong Kong aims to encourage SME’s, startups and new businesses to expand their markets outside of Hong Kong by providing funding for their in export promotion activities.

If you are seeking funding for activities that help you market your business outside of Hong Kong, the SME export marketing fund may be a suitable option.

Funding available:

You can apply for up to $100,000 HKD to cover 50% of the expenses from one activity. There are no limits on how many times you can apply for the SME export marketing fund grants, however each business has a cap of $400,000 HKD in total funding.


If you are a non-listed SME enterprise registered in Hong Kong and have “substantive business operations in Hong Kong” you can apply. To prove this, you can include your Hong Kong Business registration details and proof of your MPF payments to staff.

Scope of the funding:

1. Cost to exhibit at trade fairs or exhibitions outside Hong Kong, or local trade fairs which target markets outside of Hong Kong

2. Run advertising campaigns in printed trade publications which mainly target at markets outside Hong Kong

3. Any export digital marketing activities (such as placing advertisements, Google Ads and keyword search, listing product information, setting up or improving your ecommerce website).

4. Setting up or improving your corporate website and/or mobile application for your business which mainly targets at markets outside Hong Kong.

You might also be interested in this as well:

Technology Voucher Programme

Process & Application Timings:

You have up to 60 days after the date of the activity to submit an application for funding. The government has reported the processing time to be up to 30 working days after submission. If you are thinking of applying you can download the forms from the SME export marketing fund website, and submit in person

1. Guide to application

2. Application form

List of approved projects:

The Hong Kong government publishes sample applications which help you see the detail and documentation required. To exhibit at a trade event, the form can be quite lengthy, but relatively straightforward to complete.

Setting up your ecommerce store or corporate website:

If you are thinking of setting up an ecommerce store, corporate website or just improving your current digital platforms, you can see a sample application here.

Digital Butter has had partners which have successfully applied for funding from the Hong Kong government for new website projects and can ensure all required documentation is provided quickly so you can secure your funding!

If you are interested in a web design and development project that helps you access markets outside of Hong Kong, speak to us directly about your requirements and how we can help launch your website!

Not right for your business?

If this funding option is not right for you, check out our list of other government backed startup, SME and new business funding options.

Or go straight to our info on:

1. Dedicated Fund on Branding, Upgrading and Domestic Sales (The BUD Fund)

2. SME loan guarantee scheme

If you'd like our opinion, or have a brief you'd like to share, then please get in touch, we'd love to hear what you're up to!

Digital Butter
By Digital Butter
Digital Butter has been at the forefront of Digital Marketing in Hong Kong since 2009, completing over 400 successful projects. We're known in Hong Kong for boutique e-commerce. We specialise in the design & build of high-performing platforms & stores. We produce work that redefines category excellence and accelerates platform profitability. We believe that you don’t get interesting solutions if you don’t ask interesting questions. Our philosophy has been developed over many years - We take needs, create problems, then solve them.
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