We are Digital Butter, a full-service digital agency specialising in web design, web development, ecommerce and online marketing based in Hong Kong.
User Experience (UX) Design
Our projects see us immerse ourselves in our client's businesses, while we dive into who the target users (people!) of the experience we're building are, and what they are likely to be trying to achieve when they get there.
We'll create User Personas to represent real humans that have real needs. We then design User Journeys that aim at solving the problems that will bring them to the website or app that we're building.
Once high level journeys are defined, we'll dive into UX design - building mobile-first wireframes for all of the interfaces that we're going to be building. We link these together into an interactive prototype (using Invision) so that we can validate our ideas with our clients, and iterate towards page structures and navigation systems that will deliver a great user experience.
Brand Positioning and User Interface Design
Due to our diverse client base, design briefs vary greatly from project to project at Digital Butter. For large brands and corporates, we're often working creatively to deliver beautiful and engaging design solutions within established brand guidelines. Conversely, we're commonly working with startups and small and medium sized companies, and this sees us able to flex our creative muscles, while we refresh a brand's positioning, or create a new brand altogether.
For interface design we're primarily working in Sketch, though for highly customised artwork, or design / brand elements, we'll jump into Adobe's Creative Suite (Photoshop and Illustrator) when we need to.
Our interface design work is always targeting clear human-centric objectives. Whether it's helping web or app users find important information, learn about services, or purchase products; we're passionate about helping connect people with businesses.