Performance Marketing Lead
We have a diverse client base across industry, which means the strategic and tactical challenges are constantly changing.
We are an independent and fast-growing digital agency - who is providing Hong Kong-based marketers with a fresh view on agency - client dynamics.
We help our clients by conceptualising and executing measurable performance strategies that deliver business value. That could be crafting optimised landing pages, running
Facebook & Instagram campaigns, configuring PPC, mapping out an email marketing strategy or dreaming up entire strategic campaigns from scratch for Direct-To-Consumer e-commerce brands.
We’re a team with sharp skills across digital strategy, design and engineering. And we are rapidly expanding our performance marketing focus to our 25+ clients.
Performance Marketing for e-commerce brands
At Butter we have great clients, with really broad business challenges. We work on campaigns from small single channel paid ad rollouts, to multi-country holistic digital campaigns.
As much of our performance marketing work comes following the design and build of a new digital platform this means we’re able to define measurable KPIs from the outset.
If you love being at the helm of a fast-growing proposition and offering clients what they need (instead of what the agency needs!), then this might be a new and fresh opportunity for you!
Multi-channel execution & optimisation to drive sales
We aim to support our clients’ business objectives by driving qualified traffic through a wide variety of methodologies. We offer Paid Ads, PPC and SEO Services, as well as game-changing email campaigns.
We constantly review our clients campaigns, diving into the data to identify where we can continue to improve. We also provide regular, transparent reporting to our clients, to ensure that our relationships are based on mutual respect and trust.
- Are looking to take the next step in your career and build an agency offering around the fast-growing e-commerce marketing sector
- Enjoy both pitching new business and executing client work - this may be for you!
- Love building and running campaigns & working with teams to get it done
- Have expertise in a single-channel or multiple and are looking to be a performance generalist
Performance Marketing Lead (FB/IG Ads, PPC, SEO & Email)
We’re looking for a performance marketing expert with entrepreneurial flair to join our talented digital agency team.
This person should be keen to dive in deep on any and all initiatives that help drive our clients forward and to pitch and execute ideas that help deliver results to our clients.
Ideal candidates will probably have hands-on experience with any/all performance marketing channels and are now looking to help craft a new offering for clients - one that isn't set by large agency expectations.
You'll need to:
- Work with the MD to build the right product and offering to market - that foucsed on performance marketing channels for e-commerce brands (FB/IG Ads, PPC, SEO & Email)
- Pitch this to clients - existing and new
- Work with, mentor and train specialist teams to help execute the client work, across multiple channels
- Continue to scale a performance marketing team within our e-commerce specialism
Expected Month 1
You will be brought up to speed on Digital Butter’s client base and core competencies across our service offering, working directly with the Managing Partner, and your strategy, creative and technical colleagues.
You'll be expected to formalise our already existing performance marketing offering and drive this to market. Along with auditing our execution capability and preparing a plan to help build this over the coming months, under your stewardship.
Expected Month 2
You will start supporting the agency’s business development function as the agency marketing lead - meeting existing and new prospect clients - and conducting research, and presenting campaign ideas.
Your execution team and plans will now be in place and you will be overseeing existing and any new campaigns.
Expected Month 3
You are now well established within the agency. You are now running various paid and organic campaigns for paying agency clients (SEM, SEO, email, display, social, etc - with creative and technical support from your colleagues), conducting ongoing optimisations, and providing client reporting directly.
You continue to proactively seek out new opportunities to drive growth of our client performance marketing offering, working closely with account servicing and business development team mates.
Monthly base salary to be determined by prior experience, with ongoing bonuses tied to acquisition and retention of agency clients.
18 days annual leave per year. Health insurance will be provided after completion of probation.
We'd love to hear about who you are, what you have done and what you can achieve at Butter! Include as much information as you'd like!
Please note that we will aim to get back to you within 2 weeks of your application. If you haven't received a response during this period, the application was unsuccessful. We will always welcome you to resubmit if you'd like!