Email marketing LFB case

Send emails that drive conversion rates

Do you know email addresses are still the currency of the web? Digital experts foresee it to grow to 4.3 billion by 2023. Email marketing remains one of the highest performing marketing strategies, and a powerful tool to engage, message, communicate with your target audience timely and conveniently.

Our in-house expert email marketing service strategists, designers, and developers work together to capture your eCommerce website and online store growth opportunities and set off your business growth digital marketing strategy. To better reach your right customer and boost more sales, our services approach starts with:

  • assessing your current email marketing efforts
  • creating data-driven eDM solutions and personalized contents for your customers
  • curating strong owned marketing strategies that's aligned with your content marketing plans

If you are new to, or beginner in eDM, at Butter we also help our clients on choosing the right tools that fit your budget, sales and business model - as the marketing approaches for B2B and B2C are almost-but-not-quite the same, especially in acquiring new leads.

Build loyalty for your e-commerce brand with excellent ROI

Ecom email marketing

Unlock the true potential of your e-commerce store

Complementing our expertise in Shopify E-commerce services, we exclusively partner with Klaviyo to support digital clients and businesses across Hong Kong Asia Pacific - with expert insights and techniques to maximize your email campaigns and flows, by incorporating email into the overall marketing mix efficiently.

The all-in-one solution create for your e-commerce email marketing demands - Klaviyo is one of the fast-rising email marketing platforms, widely used by some of the successful international Shopify stores. With the built-in strong personalization functions, you are able to send the right message to the right person at a right time.

Let our team of digital services specialists help you leverage email marketing to establish, engage and nurture your customer relationships, with genuinely personalized, smartly automated and perfectly timed message.

Welcome Flow, Abandoned Flow, Post-Purchase Flow

Email marketing tool

Our Solution for Email Marketing Hong Kong

We are partners with the global top tier technology providers, incorporate best in class expertise and leading edge technology.

At Digital Butter, we always tailor to your business, leverage cross-channel experience across customers journey, and aim at long-term ecommerce growth.

Klaviyo, Dotdigital, Mailchimp, Shopify

Butter’s Email Marketing Strategy

Let us fill your gaps with our expertise in the following services.

Questions about Email Marketing Services

When should I start with email marketing?

It's never too late to start email marketing. We would recommend kick-starting your email marketing journey with the flows. For example using Klaviyo, a Shopify Integration Partner for SMS and Email Marketing.

However, our suggestion is just a guideline - at Digital Butter we are flexible and adaptive to different business needs, our team of specialists are here to work with your marketing experts on deciding which email lead generation tools and strategies to prioritize.

How long does it take to implement an email campaign?

From brief to launch can take a few weeks or months - Depends on the size & complexity of the project, usually range from 6 weeks to 6 months.

  • Expect 6~8 weeks for email audit, strategies and 1 flow implementation
  • Expect in the range of 2 to 6 months for larger project that may include setup, migration of Email Service Provider (ESP) that involve more technical front and back end solutions

Digital Butter has worked with Hong Kong based companies of all shapes and sizes since 2009, we understand that every business is unique and our team of professionals will refine the timeline and our best email marketing services approach to accustom your specific needs.

What is the difference between email campaigns and email automation flows?

Email campaign refer to emails create with valuable contents, or to notify sales and offers that is sent to one or multiple recipients. It also acts as a promoter for your company current and potential customers, hence the goal of email marketing campaigns is to motivate recipients to act and engage with your business through thought leadership.

While email automation flows is a more sophisticated tactic - it acts as a level-up version of email marketing campaigns for different stage of buyer's journey. Email flows create sequences of emails sent to a recipient based on their behavior on your website. It’s time saving and efficient - because it will work on auto-pilot once these flows are well set-up.

A few examples of popular flows are Welcome, Abandoned, Post-Purchase.

Is email marketing still profitable?

It has an average return of $US 36 for every dollar spent, which generates one of the highest ROI & traffic across communication channels. According to the DMA's research, 60% brands most used channel to engage with consumers and secure more leads.

If you are a start up or small businesses, there're email software options come with decent functionalities that offer free or affordable plans - starting at HKD$ 300 per month.

However, there can be a steep learning curve to fully grasp the email marketing software – especially when you first create a new account or newly migrate to a new ESP. In this case, businesses that have budget would prefer to work with an experience email marketing agency like Digital Butter. Our services process integrate design and strategic thinking, to ensure all our efforts generate growth and deliver profitable results.

How effective is an email campaign?

A regular email campaign is essential for online business in hong kong or worldwide, it helps maintain close customer-brand relationships. When an email marketing campaign is design and develop well - effective communication and trust-worthy relationships are able to be established.

We aim to help elevate your digital marketing with email marketing services focusing on campaigns and flows - through developing custom lifecycle email tactics curated to your business and taking ownership of your campaign performance.

Each of the flows allow you to market and re-market your brand and product - in an automated and relevant way. We aim to interact with your target audience and customer base right from when they first meet you, when they shop with you and after they purchase.

Silver Klaviyo Master White

We are Klaviyo Verified Partner

We have been officially acknowledged as a Klaviyo Partner and Silver Advisor. Leverage your online brands and businesses across Hong Kong with Klaviyo - the E-commerce solution for all company sizes.

Klaviyo template library

Email Marketing Campaigns with Klaviyo

With Klaviyo, you're able to:

  • leverage dynamic content with recipients based behaviour and preferences custom fields
  • use pre-built behavior-based auto flows
  • create campaign with intuitive drag-and-drop new email builder
  • create AI-proven subject line

Looking for an agency partner?
Send us a brief!

Do you need a Hong Kong Digital Marketing Agency to help with your project? Need some advice on which e-commerce platform you should use? Click below to send us your requirements and we'll reach out to talk you through our strategy process.