Magento is a self-hosted ecommerce powerhouse platform that is designed to give complete freedom in design, whilst enabling extremely powerful ecommerce features that satisfy the needs of even the largest enterprises in the world.
Magento is designed to allow website owners to launch their sites in multiple different languages, in different currencies.
If there was a contest for number of features, Magento would win hands down. If your business has complex requirements, there is a good chance that Magento provides some or all of those out of the box, with some customisation. For small businesses, Magento would typically be considered overkill.
Launch and manage multiple stores from a single admin interface.
With features such as approval workflows, content staging, elastic search integration and loyalty systems (to name a few), Magento ticks all the right boxes for large scale enterprises.
Magento is an extremely powerful software, and there is no avoiding the sheer number of configurations that are possible via the administration interface. Certain non tech-savvy individuals may find the backend interface to be very intimidating.
As a software primarily focused on delivery ecommerce functionality, the content management aspect of the Magento system is very basic. For content heavy websites, a typical solution requires that you have a parallel CMS to work alongside your e-shop powered by Magento. Whilst this solution works perfectly well, it will incur further budget.
Whilst technically a business of any scale can use Magento, it is targeted generally at large enterprises who benefit from enterprise features such as approval workflows and content staging.
Magento Open Source is a downloadable ecommerce platform that is free to use. The Enterprise edition is a software-as-a-service model (starting at around $2,000 USD per month) that comes with support and managed hosting. The Enterprise version is appropriate if you do not have an in-house IT team, need PCI-DSS compliance and expect lots of traffic without needing to worry about if your servers can handle it.
Since the feature set is so large, and the core platform is open source, there are endless possibilities. It all comes down to time and budget. Get in touch with us to start the discussion!