ASIFMA Education & Training

Craft Custom Build
Client type
Strategy, UX/UI Design
desktop macbook icon
Asifma desktop hero
mobile iPhone icon
Asifma mobile hero

Craft Custom Build

ASIFMA Education & Training is a division of ASIFMA (Asia Securities Industry & Financial Markets Association), an independent, regional trade association with over 165+ member firms comprising a diverse range of leading financial institutions from both the buy and sell side.

ASIFMA Education & Training develop and deliver education courses and training products for ASIFMA members and their staff. Their products are also available for non-members and individuals from select Asian jurisidictions for purchase.

Platform Objectives

The key objectives of the project was to create an engaging website that effectively helped to market ASIFMA's existing and new courses. We also needed to build a structured and scalable CMS that enables the ASIFMA team to easily add/edit content, pages, and course overviews. In addition, we needed to create an intuitive interface for browsing and searching courses (by subject level or experience level).

Asifma Platform Objectives 720x820
Asifma Platform Objectives 666x415

Choice of CMS

We selected Craft and Craft Commerce for this project because of its balance of design flexibility and development stability. Craft allowed our design team to forge a UI design that perfectly matched the existing ASIFMA global site and helped create a distinctive digital identity moving forward.

As the client had a small operations team that would manage the platform upon completion it was also important for us to choose a CMS that was easy for the client to manage content and simple execute to process sales. Craft Commerce met these needs perfectly!

Craft CMS


This build used some staple plugins to help with performance and upkeep (such as SEO, schema, and Super Table) of content and the platform itself.

Asifma 851x700
mobile iphone icon
Asifma mobile showcase small 01
mobile iphone icon
Asifma mobile showcase small 02


Butter created a highly professional new site, fitted with simple and sleek animations to match their new division identity. This new site has let ASIFMA Education & Training's courses speak for themselves due to them being highly pan-Asian, supporting all their member.