Homie Living

Subject
E-Commerce Replatforming
Client type
Industry
Homewares, E-Commerce
Services
E-Commerce Strategy, UX/UI Design, Platform Build

An E-Commerce Replatforming from Shopify to Craft Commerce

Homie Living is a Hong Kong-based growth company who sells products and curates content for homeware, furniture and smart home appliances. They wanted to create a platform that was not only more flexible than Shopify, but also one that would give their users a more seamless experience in browsing between their products and their articles, images and other informative content.

Platform Objectives

Homie Living wanted to migrate away from Shopify to a more enterprise level solution that could cater to their growing and evolving business. This, ultimately, meant they needed a platform that could be customised, but without compromising the stability of their business.

There was emphasis on creating a UX that featured a more harmonious relationship between their products and inspirational content, connecting them in a way that complimented both. By approaching the project in this way it allowed us to focus on creating unique journeys and UI’s that helped drive sales and traffic - two of the key goals for Homie Living.

At the same time, Homie Living needed to create a backend infrastructure that would be more bespoke to their needs. This included a custom shipping logic, unique vendor charging structures, regional logistics, tailored order management, and much more.

Technology

Using Craft CMS and its e-commerce solution, Craft Commerce gave us flexibility to create a custom frontend design that refreshed their brand, but also allowed heavy customisation of the operational configurations within the backend. Craft Commerce met these needs far better than their old platform, Shopify.

To ensure a smooth migration from Shopify, we built customised import and export functions that were based on a more focused selection of information that was necessary to the business - rather than an off-the-shelf, predefined set of data that was largely irrelevant and not used by Homie Living.

We used plugins as the base for certain elements across the CMS including fulfillments, bundles, MailChimp and their payment gateway Stripe (which offered AliPay, Google Pay and Apple Pay in addition to traditional card payments). Where it made sense, we made custom plugins to give Homie Living the operational flexibility they needed. For example, adding the option to manually create orders and payments through the backend on behalf of the customer.

Challenges

As with any project, especially e-commerce, we needed to make sure that any downtime or risks with migration were minimised. A challenge we faced was making sure that there was no data left behind in Shopify once it moved over to Craft, so we included plans for updating the inventory, vendor information, user information and more in the safest way possible to avoid any loss, before and after the launch of the new site.

Another challenge we came across was accounting for data that was or wasn’t available to export from Shopify and making sure it was in the correct format to import to Craft. The backend structure was built to be more custom, so making sure the right information was imported to the right places was fundamental.

One of the biggest challenges was building some of the various custom logic behind their checkout and shipping processes. This included flexible shipping rules across different regions and districts and vendors where prices differed for furniture and non-furniture items over and under certain cart totals.

In addition to this, we built a dynamic category system for new types of inventory, so that as new products are added - the client is able to add in new filters and categories as they need.

Results

Homie Living's new website is now on https://homieliv.com/ and is not only an e-commerce store, but also incorporates the company's passion in journalism as we included a section of the website that is dedicated to their blog.

The blog is connected with the e-commerce store as well - as there are posts about the products they carry and vice versa.

It is an ocean of different products available to purchase and is intertwined strongly with its blog side, which is a source of reading for new homeowners and those interested in furniture altogether.