VenueHub

Subject
Established Online Booking Platform
Client type
Industry
Events
Services
Strategy, UX/UI design, Build & Activation

An innovative new booking platform

Butter partnered with VenueHub who are Hong Kong's market leading, private venue hire company to launch a new innovative platform to power their growth plan.

Platform Objectives

In 2014, and then listing 200 venues, VenueHub's website platform was not able to cope with the growing scale of the business, and had become difficult to maintain. As a small but rapidly growing startup, VenueHub acquired government funding via Hong Kong's Cyberport (learn about how Cyberport helps startups), to invest in the development of a new website to replace their initial platform.

After a search for a good Hong Kong digital agency with the right balance of strengths in website design (User Interface and User Experience), and technical development, VenueHub partnered with Digital Butter.

Technology

The platform was built using Craft CMS as the core technology. Craft is powerful enough to give VenueHub functionality they require, whilst also giving enough flexibility to allow us to optimize and scale the platform.

For their users, VenueHub wanted a fresh, mobile responsive design & improved user experience, and for themselves, a way to easily and efficiently manage their rapidly growing portfolio of venues, with a modern and flexible Content Management System (CMS) of which Craft CMS was a perfect fit.

Digital Butter produced a full site re-design, leveraging VenueHub's existing branding, resulting in a bold, bright and exciting interface for users to browse. Category pages were each uniquely customised depending on the event type, and venue pages were developed with beautiful, interactive 720-degree virtual tours, large photo galleries and at-a-glance venue information.

Challenges

Following the re-launch of the website, VenueHub’s initial 200 venues along with its user base grew rapidly (venues listed grew to 680) - justifying further investment to put in place a more sophisticated search engine to help users find venues that perfectly matched their needs.

Butter worked with VenueHub to develop a powerful Advanced Search feature, giving users the ability to quickly build a detailed search criteria, including event type, venue type, venue capacity, pricing, location, features, venue size and F&B requirements, all whilst having their results update in real time. To power the complex search and filtering logic, we used Algolia, an enterprise level search partner.

Results

VenueHub is now an established leader in the Hong Kong event booking space. With hundreds of partners and even more functionality which aids user experience, VenueHub success is continuing!

"Digital Butter have helped VenueHub to create one of the world's most powerful and sophisticated venue sourcing websites. The design, implementation and support have all been of the highest class. They are also always looking for ways to improve the site and constantly on hand to help with any issues that arise. We love working with them and highly recommend them to other companies"

Adam Whiting
Co-founder

Selected Work


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