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We’re known for boutique e-commerce in Hong Kong. Combining our web design experience and passion for shopping online, our e-commerce expertise covers retail customers, business-to-business and Direct-to-Consumer brands.

At Digital Butter we immerse ourselves into our clients’ businesses, taking a consultative approach to digital strategy with ecommerce.

We’re agnostic when it comes to e-commerce platforms and being a leading e-commerce developer in Hong Kong we’re always happy to offer our advice.

E-Commerce Services

E-Commerce Strategy
E-Commerce Strategy

We have helped many brands in Hong Kong with E-Commerce strategy. We focus on understanding the competitive landscape, the digital customer, online-to-offline and help with technical planning. All of this while taking into account transition into a Digital business model.

E-commerce Platform Evaluation
Platform Evaluation

Shopify, BigCommerce, Craft Commerce and Magento are all leading e-commerce platforms. We walk you through the benefits of each and help you decide which is right for your business - today and tomorrow.

E-commerce API and Integration
APIs & Integrations

Integrations with ERPs, PIMs, IMS's and other software are required to ensure seamless e-commerce operations for your company. Not only do we help plan each integration, but we also have the technical development skills and expertise to connect your platform with the likes of Netsuite, Salesforce, SAP and other software.

E-commerce Design and Build
Design & Build

We have deep expertise in both small and large scale B2B and B2C E-Commerce Platforms with a range technology partners. Our process goes in detail with web design and web development - ensuring a secure, stable and scalable platform.

E-Com Growth Plans
E-Com Growth Plans

Once you've launched your e-commerce platform, we provide growth consultancy to help you maximise traffic, conversion rates and average order values (AOV's). We use data & analytics to inform our areas of focus and provide rapid optimisation to help drive conversion and sales.

E-Commerce Maintenance
Maintenance & Support

We provide 25+ clients ongoing support with their websites and e-commerce platforms, helping them to maintain the security and stability of their platforms - We're experts in Shopify, Craft Commerce and Magento.


Indicative pricing for different types of e-commerce web design & development projects, contact us for more detailed information.

Most Popular
Ecom evalu big

Evaluating E-Commerce Platforms?

There are a number of established e-commerce platforms for Hong Kong, hosted and self-hosted, that companies are using around the world to run successful online stores. If you are starting a new e-commerce project, or planning to revamp your existing store, you are likely in the middle of making a decision on which technology you should use.


Goal oriented
e-commerce web design

Our e-commerce website design approach focuses on simplifying the customer journey. This means helping customers find what they are looking for quickly, with minimal effort. In order to achieve this, we map customer journey and design a website structure required to make browsing and buying products or services easy.

We then iterate through page interface designs, with business objectives considered at every step.

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Scalable e-commerce
website development

At the start of any new ecommerce web project we’ll conduct an assessment of business requirements, and map out an implementation plan for technical delivery. We’ll recommend shopping cart software to suit the business need, and ensure that an adequate inventory management system is in place to provide for logistical and operational needs.

When selecting a payment gateway we lean towards delivering a great customer experience, but we will always consider operational requirements of the business.

Digital marketing
for e-commerce platforms

Whether launching a new e-commerce venture or upgrading an existing e-commerce platform, the most important thing post-launch is to attract customers to the website.

Search Engine Marketing for E-Commerce Websites

Pay Per Click (PPC) advertising can be a very effective strategy to gain both customer insights, and attract visitors to websites. We research search trends and target keywords that are likely to help the right type of people find our client’s products or services.

Tech Seo
Search Engine Optimisation for E-Commerce Websites

Similar to PPC, we research search trends and carefully map keywords to a website’s pages. We then conduct a combination of onsite and offsite optimisation to help the website rank organically for searches that are relevant to our client's and their competitors' products or services.

Analytics Consultancy and E-Commerce Website Optimisation

Every ecommerce platform should be continuously monitored and optimised. We’re always seeking ways to make things clearer and easier for customers to shop and complete transactions. Through the process of reviewing, testing, and optimising, sales conversion rates can be improved over time.

Frequently Asked Questions

What is headless e-commerce?

Headless e-commerce is the separation or decoupling of the front end (presentation layer) of your store with the back end (e-commerce admin panel). APIs the e-commerce platform back end with the front end, enabling multiple presentation layers to run off the same e-commerce engine. Practically, going ‘headless e-commerce’ gives merchants the control of the front-end design removing the need for templates or themes. This allows for full user experience and conversion optimization that helps drive increased conversions, order value and revenue.

How to build an e-commerce site?

Building an e-commerce website isn’t just a choice of technology like Shopify, Craft Commerce or Magento. An e-commerce offering is your business model - and requires careful planning from user experience, product offering, pricing, promotion, logistics, payments as well as shipping and logistics. At Butter, we work with clients to understand their digital business models and recommend the most effective way to build their e-commerce website through our project phases of web design, web development and once launched - performance marketing and email marketing to help speed up the path to profitability.

What is the best e-commerce builder?

There are many options out in the market for e-commerce platforms. Each technology has its benefits - ranging from pricing, ease of use, an app marketplace, ease of integration and scaling potential. Shopify is fast to market with out-of-the-box features that help get your store live fast. Craft CMS offers unlimited flexibility and customisation with a stable and secure back end. While Magento is an enterprise-level platform which can connect to the Adobe Experience Cloud to allow for enterprise-level marketing campaigns and analytics.

How to grow our e-commerce business?

E-Commerce is becoming more and more competitive in Hong Kong and the share of overall retail sales increases rapidly. More brands are building and promoting stores with large digital marketing spends. To stand out from the crowd, we recommend a long term view on digital marketing focusing on - Search Engine Optimisation (SEO) tactics to help increase your visibility in the search engine results page as well as Google Shopping. Additional marketing tactics like Paid Search, Social Media Advertising as well as on-site conversion rate optimisation should make up part of any strong digital marketing plan.

Looking for an agency partner?
Send us a brief!

Do you need a Hong Kong Digital Marketing Agency to help with your project? Need some advice on which e-commerce platform you should use? Click below to send us your requirements and we'll reach out to talk you through our strategy process.

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DesignRush Accredited Agency


We have officially been acknowledged as a Top eCommerce Web Development Company by DesignRush.